9 Ways to Get More Business Through Instagram
9 Easy Ways to Get More Business Through Instagram
About a billion people (serious stat, not hyperbole) use the Instagram platform every month. 500 million people use the platform's stories feature every day. This year, Instagram is expected to reach 112 million users in the US alone and it's the fastest growing social media platform in Canada. If your target demographic is under the age of 40, they likely have an Instagram account, which means you should probably be on there.
Instagram is an ideal platform to help people enter your world and assist them in getting to know you and your business. Whether you have the type of business that is very visual like a restaurant or a florist shop or you have a business that is service-based but not so visual like a plumbing company or tax preparation, there are plenty of ways to get more business through his popular platform.
Instagram is a visual platform so you want to start thinking in those terms if you're going to participate. Just like on other social media platforms you needn't be all business in your posts. Sometimes just showing a little piece of your world is enough to get people interested in doing business with you. Here are a few other ways you can do it:
Keep in mind if you share your blog posts on Instagram that you want to make the posts appealing to Instagram users. Design the posts to keep the reader skimming down the page. Use lots of headers and bullet points. Most Instagram users don't want to read long novels. They’re visual people. Keep that in mind when trying to move traffic from Instagram to your website.
Hashtags are how people find things on social media and Instagram is one of those platforms that uses a lot of them. In fact, the magic engagement number seems to be around 11 per post, although you can include up to 30 on a post and 10 on a story. So make sure you not only use your own hashtags but other hashtags that might help someone find your content. Look at other posts so you can see what people use. Hashtags are a good way to get new eyes on your content.
While it's true an image Is worth a thousand words, you need a few more to convert to a business sale. So tell the story behind your picture. While you're doing it, think of what would help someone connect with what you're saying. Tell a short story they can identify with by using emotions they’ve likely felt. Aim to create a shared experience.
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so. Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook
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